Colour Your Worlde

Proving how important brand colors are to company recognition, Graham Smith of ImJustCreative has website dedicated to this principal - Unevolved Brands. It also turns out to be a fun game. See if you can match up the company by viewing just the colors of their logo. Found [Via]

"A progressive study on brand & logo simplification by Graham Smith - ImJustCreative." Graham strips some of the most recognizable brands in the world (and web) down to their simplest form leaving us with a new perspective on color's place in identity design. Some takeaways from this study: color and the positioning of elements makes all the difference when it comes to creating effective visual branding; a unique color scheme will help ingrain a brand.