Seven simple rules to integrate your signage into your store environment
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advertising,
brand marketing,
business practice,
retail display,
retail experience,
retail signage,
signs
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Environments and Understanding Your Space
Planning a great signware program starts with understanding the particular demands of your store’s environment — everything from its location, to its size and shape. Use this environment guide and checklist to plan ahead, and ensure your signage works with, and not against, your space.
Rule #1: Know your space.
The first step in the process is to consider the layout and general environment of your store. For instance, are you dealing with warehouse-like space that will require large, oversized graphics, or is your store an intimate boutique where signage will be much
smaller? If you are working with a chain of stores, are all of the stores similar in size or do they vary? If some stores are much larger than others, you may need to consider more graphics for those stores, and they may need to be larger and/or in bolder colors to increase their visibility.
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